Bronco Keychain

A horse mid-buck is one of the few shapes that survives being shrunk down to keyring size, because the whole thing is outline. Hindquarters up, head down, legs off the ground in four directions at once, and you know what it is from across a room, hanging on a hook by the door. The bronco carries a lot of association for such a small object. Rodeo grounds and the American west, mostly, though for a certain kind of driver it also means a particular boxy 4x4 with a horse on the grille. That gives it a wide audience: riders, western fans, and people who talk about their car more than their family. A single-file model, so it is straightforward to run off several at once and hand them round. It ends up on car keys, a gym bag, a rucksack zip, or tied to a gift for someone who spends their weekends at a stable.