Key Chain Gti

Three letters have carried a great deal of weight in hot-hatch circles since the late seventies, and this fob puts them on your keys. The wordmark is the whole design: a bold, blocky set of letters on a compact tag for a split ring, the sort of thing that sits sensibly on a bunch of house and car keys instead of swinging about like a novelty charm. It is an obvious gift for anyone running a warm hatch, a track-day regular, or somebody in the local VW scene who has strong opinions about tartan seats. Club meets and car shows are the natural home for it, and makers often run several off at once to hand round. The shape adapts easily too. Larger, it becomes a bag tag or a garage-key fob; smaller, a discreet zip pull for a jacket.