SEGA Keychain

Few logos carry as much nineties baggage as this one — the wordmark that sat across the front of a generation of home consoles and arcade cabinets, here cut as a flat keyring plaque with the lettering standing proud of its backing. A simple shape, readable at arm's length, which is really all a logo keyring has to manage. It is a fan tribute rather than anything official, and it lands squarely in the retro-gaming gift bracket: a stocking filler for someone who still has a Mega Drive in the loft, a small giveaway at a games meet-up, or a run of them for a stall at a convention. A single file, easy to repeat in numbers, and meant to hang from a set of keys or the zip pull on a bag.