Wheel Keychain or R C

Built around a road wheel — a tyre wrapped around a spoked rim, reduced to a flat charm for a pocket. The motoring reference is the entire point: this is a keyring for a garage key, a workshop bunch, or the strap of a bag belonging to somebody who spends weekends under a bonnet or standing at the edge of a radio-control track. Wheel motifs suit small printed objects. The shape is symmetrical, so it reads the same whichever way it turns; the spoke pattern gives the eye something to follow; and the outer tyre acts as a natural frame for everything sitting inside it. As a gift it lands well with car enthusiasts, RC hobbyists and karting clubs, and a single file means a whole batch can go on at once when a club wants a dozen of them.